They can also be general managers in large companies charged with creating new ventures or new product lines. Uber allows users to request a car on demand using a mobile app, reducing friction far beyond hailing a taxi. What is the fastest, cheapest way you can validate this hypothesis? Ries explains the importance of holding regular meetings to discuss the need to pivot or persevere. Their early users had problems had difficulty scanning in their tax forms, so instead the startup decided to switch to cell phone cameras as a way to capture W-2 forms. Which type you make depends on what you learn in your experiments about customer needs. Для продолжения более углубленного знакомства с метриками продукта рекомендую блог gopractice. Книга предназначена всем, кто интересуется методами повышения качества, и прежде всего - производственникам, которые решили начать внедрения бережливого производства у себя в компании.Next
Viral growth is distinct from plain word-of-mouth — in viral growth, the referral mechanism is a necessary consequence of using the product. To overcome this, you need a competitive advantage — a better product, lower costs, higher efficiency, etc. Anecdote: Small Batches in Medicine In hospitals, medications need to be shipped from the pharmacy to patient floors. Mistakes are often a result of bad systems, not bad people. Сам я читал электронную Kindle-версию на английском отсюда. Channel A sales channel or distribution channel is the way the customers receive the goods, for example, food sold in a grocery store.Next
Сергей Турко, главный редактор издательства «Альпина Паблишер» «Бизнес с нуля» — книга не о том, как предприниматель может создать успешный бизнес. Кто уже познакомился с этой книгой, говорит о ней так: если вы предприниматель, срочно бросайте все дела, садитесь и читайте! Chapter 12: Innovate The final substantive chapter of Lean Startup discusses innovation in a large company and internal startups. We have economies of scale that lower costs below what users pay now. First of all, ideas are cheap. In the worst case, your hypotheses turn out to be spot on, and you can march forward confidently. The result of Ries' work is known as the Lean Startup methodology.Next
But keep this in mind: If you do not know who the customer is, you do not know what quality is. Главный принцип Customer Development это то, что в офисе или в вашей голове нет достоверных фактов. Part Two: Steer With your startup, your goal is to learn as quickly as you can with disciplined experiments. He drove a Sienna and talked to real Toyota customers. Практическое руководство по внедрению» мы закроем эти пробелы и дадим вам в руки простой и наглядный план внедрения Бережливого производства.Next
Click Download or Read Online button to get lean-startup-скачать-epub-бесплатно book now. In the worst case, you find out you were exactly on the right track, and you can build with renewed confidence. From this starting point, Zappos could easily run all sorts of deeper experiments — what types of shoes do people want? So how do you test this concept? Now if ten out of ten early adopters say your idea is terrible, you may have to change your idea. Or the mechanic might have just been a bad hire — in which case bad hiring practices are to blame. For example, you realize that instead of selling your product, you can offer it for free and make money on ads or partnerships. Their first product was a social network where voters could unite around causes and mobilize action. You save a ton of product development time by using the very adaptable human.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. But when they built a product that their customers actually wanted, they started getting traction. For example, an app might aim for these metrics: Value Hypothesis: Each new user will upload an average of 10 photos in the first week of using the app. . In the last chapter, we discussed how to robustly answer these questions — build a minimal prototype and study real customer behavior using the Build-Measure-Learn loop. Each group of users is called a cohort. Итак, главные фундаментальные идеи из Lean: — 9 из 1.Next
Furthermore, they measured customer demand in the best way possible —getting people to pay real money. Companies like Webvan started business by building massive infrastructures and supply chains, even before they had proven customer demand. Сюжет произведения захватывающий, стилистически яркий, интригующий с первых же страниц. Но сначала пару слов о нашем проекте. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure.Next
Engineers scour user forums looking for feature requests. This is a pretty complicated product to build. Эта книга является сборником мыслей о бережливом производстве, которые я накопил за прошедшие 13 лет работы, как в производстве, так и в продажах. This part of The Lean Startup summary will teach you new methods on how to learn more, faster. Or you find that they get bored of recipes really quickly. This more insightful explanation has key assumptions written out.Next
The product team must report on its product optimization efforts over time, and the business team must report on their conversations with customers. Ries explains that the goal is to always have the number of new customers considerably outnumbering those that are churning. Для развития нашего проекта и усовершенствования бизнес- навыков я решил поучаствовать в какой- нибудь программе для начинающих предпринимателей. This book was written to welcome what Ries refers to as Management's Second Century. Marketing software like lets you design new landing pages in your browser.Next
Each time you amend a product or strategy you are essentially revving the startup engine, trying to get it to turn over. From user interviews, Votizen got another idea — pivot to a way to let voters contact their elected representatives easily. Chapter 9: Batch Eric Ries supports decreasing your batch size. It was barebones in features, but enough to prove that people wanted the app. The Lean Startup method encourages accelerating this feedback loop as much as possible. Value Capture Pivot You pivot to make money a different way.